WP1 Key Facts
Lead: University of Parma (UNIPR)
Duration: M1 – M34
Countries: Italy, Spain, Portugal, Tunisia, Turkey, France
Methods: Interviews, focus groups, ethnography, online surveys
Survey size: ~500 consumers per country
| Task |
Description |
Lead |
| T1.1 |
State of the art regarding MD in MED populations (M1–M10) |
UNIPR |
| T1.2 |
Evaluation of socioeconomic, cultural barriers through qualitative methodologies (M1–M24) |
UNIPR |
| T1.3 |
Identification of Motivations, Barriers and Perceptions for new recipes/products (M1–M24) |
UNIPR |
| T1.4 |
Computer-Aided Web Interviews — 500 consumers/country (M24–M34) |
UEX |
| T1.5 |
Validation of local determinants of food choice for business models (M24–M34) |
IBE |
IT
Italy
Strong MD adherence. Geographical origin is a key purchasing motivation. Price is the main barrier. Wide variety of seasonal dishes recognised as core to the Mediterranean diet.
ES
Spain
Associates MD with health, nutritional balance, local and traditional foods. Motivations: personal preferences, eating habits, health. Barriers: high costs of specific food categories.
PT
Portugal
Associates MD with local/seasonal ingredients, shared family meals. Motivations: health benefits, food accessibility. Barriers: personal taste, food intolerances, price.
TN
Tunisia
Associates MD with fresh, locally available food. Motivations: product availability and geographical origin. Barriers: price, religious restrictions, unhealthy foods.
TR
Turkey
Associates MD with high consumption of fruit and vegetables, preferring steaming or raw. Motivations: taste, organicity, freshness. Barriers: taste, price, religious restrictions.
| ID |
Title |
Due |
| D1.1 |
State of the art regarding MD in the MED population |
M10 |
| D1.2 |
A Pilot study report (Tasks 1.2 & 1.3) |
M24 |
| D1.3 |
Consumer perspectives to quantitatively assess attitudes and preferences |
M34 |
| D1.4 |
Open access scientific paper on food choices motivations |
M34 |