Emerging guidance distilled from WP1–WP5 findings, to be finalised in the WP6 policy recommendation papers Recipes designed with Living Lab participants scored consistently higher on long-term adoption than top-down formulations. Using local, seasonal varieties supports both adherence (familiarity) and sustainability (shorter supply chains). Age-targeted content for children and teenagers builds dietary habits more durably than adult-only campaigns. Consumer trust increases measurably when provenance information is one QR scan away at the point of purchase. The Living Lab sessions showed us something we couldn't get from surveys alone — watching people taste and react to the recipes in real time reshaped how we prioritised the final five. Hosting the 2nd Annual Meeting in Tunis let us showcase the Tunisian blockchain pilot directly to the full consortium — that kind of in-person exchange accelerates collaboration in ways email never can.Recommendations
Co-design with consumers
Prioritise local ingredients
Start education early
Make traceability visible
What Partners Are Saying